Lego to phase out single-use plastic bags in toy packaging
Because of this, more and more retail giants became conscious of their packaging and have implemented sustainable steps in order to lessen their environmental impact. One of these is the toy company Lego who recently issued a press release concerning a £310 million investment to accelerate the company’s sustainability efforts.
Here is what we know:
1. The switch is heavily requested by children
This sustainable move came after the company received many letters from children ‘asking for alternatives to single-use plastic’ Since then, Lego has been working hard to eliminate plastics in their overall packaging to make sure their consumers are heard and understood.
The LEGO Group CEO, Niels B Christiansen said: “We have been exploring alternatives for some time and the passion and ideas from children inspired us to begin to make the change.”
2. Lego has been testing prototypes with children and parents
After testing several prototypes with parents and kids over the last two years, Lego announced that they will have FSC(Forest Stewardship Council)certified recyclable paper bags released as trial packaging starting next year. Their goal is to fully phase-out single-use packaging by the end of 2025.
3. Lego plans on developing sustainable partnerships
Lego also reported that the money spent investing on sustainable packaging is also a long-term investment. A big sum of that will be used to join forces with research institutes and other companies, especially those developing new recycling and bio-based material production technologies. This is in order for them to find durable and high-quality materials compared to the ones they are currently using.
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