Packaging designs set to change due to COVID regulations
More and more buyers are now switching to online shopping as a safety measure during the continued pandemic outbreak. However, before the products get to the consumer’s doorstep it goes through packing and transport, which in itself, creates a heightened risk of Covid-19 contamination. Many businesses have stepped up and thought of innovative ways to solve issues regarding health and safety. In this blog, we discuss various improvements in place for packaging in order to adapt to the current societal concerns.
1. Packaging must pass health and safety standards.
The pandemic has created fear for people to touch surfaces or objects that have been in contact with other members of the public. One of them, avoidably, is product packaging from online purchases.
For the consumers, many have taken the initiative to disinfect or quarantine their packages before bringing and opening the product inside their homes. On the operations side, Packaging News suggests that QR codes and bar codes are efficient as they are a hand-free process for pickers when preparing the customer’s purchase. Packaging Digest also mentioned that product packaging with open cut-outs should be avoided as it would impact the hygiene of the product. Reassuring customers with regulatory packaging changes as well as creating visual cues on the packaging itself (where delivery drivers touch and consumers touch) are very important as it can speak to their anxieties and would make them feel valued.
2. Packaging needs to be sustainable
Knowing that the pandemic is also a result of the planet’s deteriorating health, the people’s environmental awareness becomes more heightened. Due to fast-paced product cycles and high market demands, product packaging gets produced, used within a few days, and gets disposed of in landfills. This process is repeated millions of times in various industries around the world, meaning it is a serious global environmental concern.
A solution to counteract this is to use packaging that is good for the planet. This can mean using 100% plastic-free packaging, using less packaging, choosing local manufacturers, or even using types such as biodegradable and reusable packaging. Many businesses now opt to develop more local supply chains as part of future packaging strategies. This reduces the distance traveled by packaging materials and is therefore a smart first step when adapting to a sustainable business model.
3. Paper and cardboard are safer compared to using plastic packaging
Switching to sustainable packaging for your products is also one step closer to safe and hygienic product delivery. Research from New England Journal of Medicine in March 2020 showed that the virus lasted up to three days on plastic and stainless steel but only lives up to twenty-four hours on cardboard. The reason for this is cardboard and paper material is more porous, meaning it is likely to kill viral particles more quickly, compared to virgin plastics. Despite these lowered risks, it is still important to keep in mind other factors such as heat and humidity which makes the spread of the virus easier.
Which one of these suggestions do you think is most necessary to comply with? Like Share Comment below
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