Top 5 reasons why millennials support and use sustainable packaging
Millennials are those considered to be reaching young adulthood in the early 21st century. Famous psychological studies have characterized them as the civic-minded generation with a strong sense of community. When relating to their environmental awareness, a high number of millennials (56%) believe that climate change has an impact on their local community and that one way to do this is through supporting environmentally safe and sustainably sourced businesses.
In today’s blog, we will tackle why sustainable packaging is desirable in today’s millennial-led market.
1. Using sustainable materials means a higher quality of life
Millennials strongly feel that when the earth is well taken care of, it follows that their local community and family are also well taken care of. For them, living a sustainable lifestyle (which includes lessening their waste and keeping a low carbon footprint) means that their quality of life is increasingly improving.
More than three out of four Millennials agree that better personal health is a big benefit of an eco-friendly lifestyle, compared to 65% of the older generation.
2. They would buy healthy grocery items with sustainable packaging more than the ones without.
Most food and beverage packaging in the grocery store are adding to the planet’s ever-growing single-use plastic waste problem. Millennials tend to avoid this and the majority of them (71%) actively expect to see reusable, plant-based packaging in grocers that sell healthy and organic produce. They particularly argue that beverage brands should do better and ditch plastic packaging for other alternatives as this affects their purchasing decisions. Boomers or older generations, on the other hand, seem to have lesser negative responses to this debate.
It was also surveyed that glass bottles (73%), refridgerated cartons (57%), cardboard boxes (54%) and paper tubs (52%) are the top packaging items that millennials percieve to fit well with healthy food. If it does not come in these packages, the likelihood of them buying the item is lower.
3. Millennials support businesses with sustainable practices
If there is one thing that millennials are an expert at, is to be social-media savvy and develop a following through voicing out their opinions or creating unique content. A number of times, there are millennials who have demonstrated that they have the ability to boycott and therefore affect businesses that does not practice sustainable or ethical models.
To add to this, millennials are particularly calling for packaging that supports sustainable practices — particularly recyclable packaging made with renewable materials — or that is biodegradable, compostable, or plant-based. According to a 26-year-old American male “Simple things add up — like using paper over plastic, reusing products that are intended to be disposable or not using disposable products, or recycling products in my home.”
The survey also revealed that 78% of Millennials care about companies that are reducing pollutions, and 72% care about those who put effort in employing sustainable forestry initiatives.
4. Brand owners build trust by acting responsibly
Due to their loud collective voices being heard with the help of social media sites, 76% of millennials agree that businesses have employed positive changes to educate and cater to consumers through eco-friendly packaging.
Something progressive that came from this is that brands are now starting to transition to treating sustainability as a regulation rather than something they need to do just to please their audience. They are able to create innovative packaging solutions or develop sustainable practices in order to do good for the environment.
5. They are willing to pay more
With all the points given above, it is obvious that this demographic is willing to go the extra mile even if it means spending more money on it. 64% of millennials said that they are willing to pay for more eco-friendly products and materials while only 33% of the older generations agreed to this. They see this as paying for a better present and future for themselves and those around them.
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